
As an agent it seems as though I hear about a couple or individual that is planning to sell their home FSBO almost every day. Generally the reasoning is that, "Hey, it's not rocket science and I'd sure love to save myself the fee." which does make some amount of sense on the surface. But are you really saving any money?
In the same way that a FSBO owner is trying to save money, so too is the buyer. Any savvy buyer knows that a FSBO is not paying a fee to a broker, so why would they pay a price that is comparable to that of a home that has broker representation (which is what the FSBO used to arrive at their price)? You're right, they wouldn't.
So for example if a FSBO is priced at $200,000 and is priced comparatively to other homes listed with brokers with a 6% real estate fee built in, the FSBO Illusion would tell you that you'd save $12,000 in fees. But again the buyer knows this and they want a piece of the action right? I sure would! So if there is no representation on either side therein lies the FSBO Illusion; there are no savings!
Ultimately the savvy buyer and the FSBO seller negotiate a price of $188,000 since the price is not inflated to cover the cost of professional help.
The FSBO simply sells their home for less and in the process does a whole lot of work marketing, opening the door to strangers, potentially opening themselves up to significant legal issues, and countless hours of paperwork to save $0.00 dollars. Oh yeah, did I mention that statistics show that on average a Realtor nets the seller 16% more for their home? Pretty simple math, huh?
The FSBO Illusion... Don't be fooled.